Advertising concept for E-bikes that personifies bikes and E-bikes as relationship partners, demonstrating E-bikes' superiority over regular bikes. Aimed at Gen Z commuters, the campaign uses everyday cycling frustrations to showcase benefits in a playful, relatable way.
Transit Station Billboards
Billboards displayed across public transport hubs portray bikes and E-bikes as relationship partners, comparing each journey to the dynamics of a good or bad relationship. Contrasting the effortless ride of an E-bike with the tiresome struggle of a regular bike, amplifies the appeal of E-bikes as the smarter choice for commuting.
Interactive Dating Profiles
Digital billboards located near bike racks and bus stops leverage commuter waiting times, playfully depicting bikes and E-bikes as if they have contrasting dating profiles. An interactive swipe-to-reveal feature, inspired by dating apps, presents E-bikes as most ideal ride.